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Designer clothing stock for online sellers, wholesale from Italy

A shop can put a garment on the shelf and let it speak for itself. An online seller cannot: every item has to become a product page first. This is what comes with an Italian overstock lot — the item file, the product codes, and the honest answer on EAN, which is the code Amazon, Zalando, eBay and Google Shopping ask for before they will list a branded product.

What changes when stock is sold online

In a shop the goods can be seen, touched and tried on: the product page is the garment itself. Online, an item exists only once someone has described it — title, colour, size, photo, price, code — and until that page exists, the garment is not on sale.

That is the work an online shop has to allow for before buying a lot, and it depends on how much data arrives with the goods. This page sets out exactly which data arrives and which does not.

The file that comes with the lot

Every lot comes with an Excel file: one file per lot or per brand, with one line per item. The columns are these:

Some files also contain item photos and the customs code. And where the supplier makes it available, the file includes the EAN as well.

The file describes what you have bought, line by line. It is not a feed built for any particular sales channel: how much work it takes to turn it into your own product pages depends on how your shop is built.

Product codes, and the EAN question

The product code is always there: it is the brand's own code, the one that identifies the model and by which an item is searched for and recognised. It is enough to build your catalogue and run your warehouse.

The EAN is something else: it is the global barcode, the GTIN, and it identifies that specific item outside your own system. In stock files it is present in a minority of cases. Some suppliers provide it; multi-brand lots and most single-brand files do not contain it.

The difference matters if you sell on marketplaces. Amazon, Zalando, eBay and Google Shopping require a GTIN to list a branded item, each with its own exemptions and exemption procedures, which change over time. On your own shop the GTIN is not needed: you publish with whatever code you like.

So if your main channel is a marketplace, the EAN is the first question to ask about the lot you are interested in — before buying it, not after. Check the rules of the channel you sell on yourself: they are set by the marketplace, not by us.

The size curve seen from an online shop

In a shop, a missing size is a garment left on the rail. Online it is worse: the page stays published, attracts visits, and shows sold out in exactly the sizes that sell. That page keeps costing traffic and converting nothing.

This is why the size run should be checked beforehand, line by line, against the size and quantity columns. It is also the practical difference between a lot with a full size range and an end-of-line lot, which we explain here.

The two prices in the file

The file carries two prices side by side on every line: the retail price and the LUX LAB price, with the discount percentage between them. They let you see item by item how much room you have, instead of working off a lot-wide average.

The retail price is not your selling price: it is the market reference. Your price is yours to set, and online it has to carry costs a shop does not have — shipping, channel fees, advertising, and the share of goods that comes back.

What comes back

This is the item that most sets an online shop's accounts apart from a shop's. A share of what you ship comes back to you from your own customers: you have paid the shipping twice, and the garment returns to the warehouse, sometimes when the season is over.

It has to be allowed for before buying, because it affects the price at which it makes sense for you to sell, not the price at which you bought. It is one of the reasons the size run matters more online than in a shop: the wrong size is the most common cause.

Why stock cannot be reordered

A lot is goods that exist in that quantity at that moment. When an item sells out, that code does not come back: there is no restock to ask for.

For an online shop there is a practical consequence: it is not worth building a permanent site category around a single lot. Availability changes constantly, which is why we publish no price list: you request it, and we look at what is there at that moment. The purchase terms are those on the Stock lots page.

Frequently asked questions

Do I get a list of the items in the lot?

Yes. Every lot comes with an Excel file listing item code, description, colour, size, quantity and price, line by line. It is one file per lot or per brand.

Does the file contain EANs?

Where the supplier makes them available, yes. It is not the rule: some suppliers provide them, multi-brand lots and most single-brand files do not. If you sell on marketplaces it is the first thing to ask about the lot you are interested in, because it changes the work you will have to do afterwards.

Can I list on a marketplace if the EAN is missing?

It depends on the marketplace. Amazon, Zalando, eBay and Google Shopping require a global product code (GTIN, i.e. the EAN) to list a branded item, and each has its own exemptions and exemption procedures, which change over time. On your own shop the GTIN is not needed. Check the rules of the channel you sell on before buying.

Which prices does the file contain?

Two, side by side on each line: the retail price and the LUX LAB price, with the discount percentage between them. They let you see item by item how much room you have, before setting your own selling price.

Are product photos included?

Some files contain them, others do not. Where they are absent, you have to source the images for your product pages yourself.

Can I reorder an item that sold well?

No. A lot is goods that exist in that quantity at that moment: once it is gone, that code does not come back. That is why it is not worth building a permanent site category around a single lot.

Do I need a VAT number?

Yes. Sales are reserved for companies and professionals with an Italian or foreign VAT number. LUX LAB does not sell to private consumers.

LUX LAB buys as an independent global buyer from authorised retailers and official outlets and is not affiliated with the brands it handles.

Tell us where you sell

If you sell on marketplaces, say so in your request along with the kind of goods you are after: we will send you current availability with prices per lot.